Writing Section_Advertisement

Q.3: Advertisement (50 words)                                   4 Marks

Types:   a) Classified advertisement

                              b) Non classified or display advertisement

a) Classified advertisement:

Different categories:

Ø Situation vacant/wanted

Ø Matrimonial

Ø For sale

Ø To let

Ø Lost and found

Ø Educational

Ø Missing person

Ø Language courses

Ø Packers and movers

Ø Land and property

Ø Tours and travels

How to create classified advertisement:

    Format is rectangular or square.

    Specify category according to the question. 

    Make it brief and give only significant information.

    To write in running lines.

    Include details like: model no, year of manufacture, condition, requisites, payment, whom to contact, qualification, age, build, height, complexion etc as per the requirement.

    Can write Information in digital, abbreviated and short form.

    Must have contact address and phone no.

    Need not be in complete sentences. 

    Write in a box. Time yourself (5 to 7 Minutes).

Example 1: 

For Sale Santro Zing XK model (2006) is available for sale. Bright Silver, 50,000 km run, new tyres, AC and car stereo fitted, fully insured. General condition excellent. Payment negotiable. Can test drive for satisfaction. Contact Naveen Sahu, R K Puram, New Delhi or dial 9435068941 between 6 p.m. to 9 p.m. on any day.

                                                                                            

Example 2: 

To Let

A newly built three bed room flat in the heart of the city is available on rent. 24 hr electricity and running water. Attached toilet for each room. Fully furnished, Modular kitchen, two spacious balconies. Provision for car parking. Expected rent Rs. 20,000. Contact: Mohan, Jayanagar, Bangalore or dial 9435068941 between 6 p.m. to 9 p.m. on any day.

(2011, All India)

b) Non classified or display advertisement:

How to create Non classified advertisement:

« It should be visually attractive. Use graphics, different font size and shape.

« May be spread out. Use designs, big and bold letters, different effects etc. to highlight the main points.

« Layout must have proportional spacing and impressive overall arrangement.

« Catchy, lucid and persuasive language.

« Punched line should be highlighted.

« Include essential details like-

a)  Name of the company, institution or organization.

b)  Details regarding product, event, educational courses.

c)   Special offers including discounts if any.

d)  Address must be there.           

« Write in a box. Time yourself (5 to 7 Minutes).